The Super Bowl LVIII, which aired on CBS Sunday, was the most-watched program in television history, according to CBS Sports. The company announced this based on initial data from Nielsen Media Research and Adobe Analytics. Final Nielsen numbers were expected to be released on Tuesday.
The Kansas City Chiefs won the game with a score of 25-22 over the San Francisco 49ers in overtime. This made it only the second Super Bowl ever to go into overtime.
CBS Sports’ coverage brought in a total audience of 123.4 million average views across all platforms including the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties. This set a new record for viewership that topped the previous record of 115.1 million viewers drawn by last year’s title game.
Super Bowl LVIII was also the most streamed Super Bowl in history, CBS Sports pointed out.
In an email to Paramount employees, President and CEO Bob Bakish said that “it’s officially one for the record books” and “a monumental and historic win” for the company.” The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris, and more. Viewers also saw pop superstar Taylor Swift again who was dating Chiefs tight end Travis Kelce and was spotted at numerous Chiefs games this season. Her attendance increased viewership and ticket sales as reported by CBS News Philadelphia.