Qualcomm’s Snapdragon Partnerships: Connecting Technology to Passion in the Sports Industry

In recent years, Qualcomm has been heavily promoting its Snapdragon suite of semiconductor products through partnerships in the sports industry. Some of the high-profile deals include collaborations with Manchester United, San Diego State football (Snapdragon Stadium), the Mercedes-AMG Petronas F1 team, Padres, Live Nation, and the ESL Snapdragon Pro Series mobile esports league.

During the CAA World Congress of Sports, Qualcomm SVP & CMO Don McGuire highlighted two key areas that have been added to the company’s marketing mix to boost brand awareness: brand partnerships and building community. McGuire emphasized the importance of aligning partnerships with brand values to tell a compelling story and connect technology to people’s passions.

One significant milestone for Snapdragon was its partnership with Manchester United, which boasts 1.1 billion fans/followers worldwide. Another successful collaboration was with Mercedes F1, which introduced a VIP virtual reality experience for fans to tour the team’s garage during the Las Vegas Grand Prix, aligning with Snapdragon’s growing auto business.

Through its venue sponsorship deal at Snapdragon Stadium in San Diego, Qualcomm aims to create memorable experiences for fans attending events at the stadium. In addition to hosting San Diego State football games and NWSL’s San Diego Wave matches, the stadium is also home to upcoming San Diego FC of MLS games. This provides opportunities for Qualcomm to educate fans about Snapdragon technology while enhancing their overall experience at the stadium.