In 2006, Christine Martin discovered herself in want of sports activities gear for her three youngsters who had been concerned in sports activities. Nonetheless, the one sports activities gear retailer in Longmont on the time was Sports activities Authority. Wanting to buy used gear first, Martin would typically journey to Fort Collins to go to the Play It Once more Sports activities retailer. This led her to query why there wasn’t a location in Longmont, and he or she determined to take issues into her personal palms by opening her personal department.
For a complete of 17 years, Martin and her husband managed Play It Once more Sports activities in Longmont. Nonetheless, their plans to retire in 2020 had been placed on maintain because of the pandemic. The mixture of COVID-19 restrictions and problems with the shop’s former location made it tough for them to promote it. As a substitute, they selected to climate the storm and finally relocated the shop to 1067 S. Hover St.
After the transfer in 2021, Martin contemplated promoting the shop as soon as once more. Nonetheless, she wished to make sure that the brand new location was match earlier than making any choices. Luckily, the Longmont group responded positively to the brand new location, and gross sales started to extend.
Regardless of dealing with competitors from Dick’s Sporting Items and the now-closed Huge 5, Martin believed that Play It Once more Sports activities might all the time maintain its personal attributable to its franchise standing. When the time got here to listing the shop on the market once more, two devoted staff, Chris Otero and Zach Matthews, expressed their curiosity in shopping for it. With a mixed 17 years of expertise working on the Longmont location, Otero and Matthews had been seen as excellent candidates by Martin and her husband.
“We wished them to have it. They had been enthusiastic, younger, plenty of vitality, the shop wanted that. I wished to see it’s profitable. We wished to maintain it native,” Martin stated.
On Could 1, the shop formally modified palms, permitting Martin to embark on her well-deserved retirement.