• Thu. Nov 30th, 2023

Pandora Improves Business Planning and Merchandising Capabilities


Nov 21, 2023

Pandora, a well-known jewelry giant with a global presence of 6,800 points of sale and 2,400 stores across over 100 countries, has recognized the need for a more connected and robust digital suite to support its ongoing digital transformation initiatives. The company has partnered with o9 Solutions to implement a crucial next step in overhauling its global planning and merchandising infrastructure by elevating its integration capabilities.

Given its extensive reach, Pandora aims to address various planning needs across manufacturing, supply chain, and retail within a single platform and data model. Founded in 1982 in Copenhagen, Pandora is known for providing luxury goods at an accessible price point. It is the world’s largest jewelry company by volume, generating approximately $3.2 billion in sales last year.

Pandora’s growth has been driven by several factors, including the introduction of the revamped charm bracelet in 2000 and the appointment of former P&G exec, Alexander Lacik, as CEO in 2019. Since then, the company has increased its tech investments, launching a lab-grown diamonds collection last year and testing experimental store layouts in 2021 to offer more personalized and omnichannel shopping experiences.

With this latest investment in integrated business planning technology, Kristofer Löhmos, SVP of global merchandising at Pandora, emphasized the critical role of having optimal product availability for its global consumer base. He stated that “In today’s highly competitive and rapidly changing business environment

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