NWSL Renews Partnership with Just Women’s Sports for Third Year, Boosting Exposure through Broadcast and Social Media

The NWSL has renewed its partnership with Just Women’s Sports for its third year as an official media partner. This renewal comes after JWS achieved a 10% engagement rate for NWSL content on its social posts in 2023. As part of the renewal, JWS will continue to distribute official NWSL game highlights and content across its platforms.

Julie Haddon, NWSL chief marketing and commercial officer, expressed her excitement about the partnership, stating that it has helped grow the league’s brand, engage current fans, and attract new audiences. Haley Rosen, CEO and founder of JWS, shared her enthusiasm about partnering with the NWSL once again. She stated that Just Women’s Sports aims to assist leagues and teams in expanding their audiences by making it simple and enjoyable to support women’s sports.

This renewal follows a recent media agreement for the NWSL with broadcast partners such as CBS Sports, ESPN, Prime Video, and Scripps Sports. This deal includes broadcasting 118 national matches, providing even more exposure for the league and its players. With this renewed partnership, JWS will have the opportunity to showcase the league on a global scale.