The NFL has recently confirmed that it will not stop advertising on social media platform X, despite ongoing concerns about content moderation. NFL Chief Media and Business Officer Brian Rolapp stated that the league will continue to advertise on X because of the presence of its fans on the platform.
However, a recent instance of the platform allowing a harmful anti-Semitic message has raised concerns among users and advertisers alike. The platform has been criticized for allowing viewpoints that are considered harmful under the guise of free speech, sparking widespread debate about reasonable limits on content that can be posted.
This raises questions for advertisers about their financial support of the platform and whether or not they should indirectly endorse its approach by purchasing ads there. Despite these concerns, so far, the NFL has remained firm in its support of X.