This year, Kansas City played host to the 2023 NFL Draft, providing local businesses with an unparalleled opportunity to experience all the excitement. Jayaun Smith, owner of Sauced, was one of the lucky businesses to benefit from the NFL Business Connect Program. He attributes the program for helping his business grow exponentially. Being in close proximity to the draft helped put his business on the map and significantly increased gross profits, allowing him to hire more staff.
Smith was thrilled to be selected as a personal chef for the draft and describes it as an amazing experience. The increased foot traffic and exposure have been a blessing for his business, with Fridays now being their busiest days.
On the other hand, Alex Pope, co-owner of Local Pig and Pigwich in City Market did not see the same boost in business during the draft. While their restaurant saw an increase in customers, their meat market was much quieter than usual, only at about 5% of a normal week in April. Despite stocking up on items early, Pope advises businesses in future draft locations to consider how people will leave the event and plan accordingly. Don’t purchase too many perishable products that may go to waste.
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