New Vodafone Business Exec Marika Auramo: Seizing Digital Growth Opportunities in the B2B Industry

Marika Auramo, who has recently joined Vodafone after working at SAP for 25 years, is now a member of the company’s Executive Committee. Auramo was responsible for the go-to-market strategy of SAP’s product portfolio in 89 countries and most recently held the position of chief business officer for EMEA at SAP.

Vodafone Business has reported a 5% growth in service revenue at the Group’s third quarter trading update, and Auramo joins the company at a time when it is well-positioned to take advantage of the growing adoption of new digital services such as cloud, security, and IoT. Auramo expressed her enthusiasm for working with Vodafone Business’s management team, stating that there are significant growth opportunities ahead.

Della Valle, Vodafone’s group CEO, expressed her excitement about Auramo joining the team to lead the business division. She highlighted Auramo’s extensive B2B experience in the IT industry and looks forward to her contribution as a member of the Executive Committee. Della Valle believes that large corporates, SMEs, and public sector organizations are increasingly looking to integrate digital tools to boost growth and productivity.