• Thu. Jun 20th, 2024

Measuring and Reducing Carbon Emissions in Advertising with Scope3 and SeenThis

BySamantha Jones

May 22, 2024
SeenThis utilizes Scope3 to simulate the emissions of its advertising technology

The Scope3 collaborative sustainability platform has partnered with adaptive streaming specialist SeenThis to offer users the option to select SeenThis formats and view their emissions directly on the Scope3 UI. SeenThis has developed its solution using streaming technology, allowing for less data and lower emissions.

Gabi Kay, Head of Product for Creative and Production at Scope3, emphasized the importance of detailed emissions data in the advertising supply chain. The company has refined a model for emissions at the ad format level, allowing users to easily compare how SeenThis’s player can lead to lower carbon emissions compared to conventional players. Kay stated that after working closely with partners like SeenThis, Scope3 is now able to provide advertisers with measurable data on their ad campaigns’ environmental impact.

SeenThis expressed excitement about contributing to the Scope3 platform and helping create a more sustainable advertising ecosystem. CEO Jesper Benon highlighted Scope3 as a valuable partner and expressed eagerness to continue collaborating with global media buyers interested in selecting partners that can measurably reduce emissions in their campaigns.

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By Samantha Jones

As a content writer at newsnnk.com, I weave words into captivating stories that inform and engage our readers. With a passion for storytelling and an eye for detail, I strive to deliver high-quality and engaging content that resonates with our audience. From breaking news to thought-provoking features, I am dedicated to providing informative and compelling articles that keep our readers informed and entertained. Join me on this journey as we explore the world through the power of words.

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