Kruidvat has announced the abolition of the iconic plastic cone used for scooping sweets, citing concerns about sustainability and reducing plastic waste. The store chain will replace the plastic cone with a more sustainable paper version. According to Kruidvat, 8 million plastic cones were used annually, and by banning them they claim to save 32,000 kilos of plastic every year.
The replacement of the plastic candy bag is part of Kruidvat’s broader sustainability strategy. “The paper bag is one of many initiatives we are taking to make our packaging and products more sustainable,” says Leendert van Bergeijk, sustainability manager at Kruidvat. This new step helps reduce the use of plastic and the amount of plastic litter in Belgium and the Netherlands. If you were to line up all the replaced plastic candy bags every year, you would get 4,000 kilometers long.
The paper bag has been standard in Wallonia for some time now, but on Monday, Walloon Kruidvat branches will switch to the latest version of the paper candy bag as well.