• Sun. May 26th, 2024

Hyundai Motor Company CEO Addresses Concerns over Retail Strategy at Automotive Forum New York

BySamantha Jones

Mar 27, 2024
Auto Shows Have Positive Impact on Business According to José Muñoz

José Muñoz, the president of Hyundai Motor Company, recently addressed concerns about the brand’s retail strategy at the Automotive Forum New York. Despite announcing a partnership with Amazon last November to sell vehicles online, Muñoz reassured franchise system advocates that dealers are still responsible for selling vehicles. He emphasized the importance of consumers interacting with vehicles in person and highlighted Hyundai’s strong presence at auto shows around the world.

Muñoz stressed the value of consumers being able to see and test drive cars firsthand, noting that auto shows provide opportunities for consumers to explore a wide range of vehicles, including electric ones. While Hyundai has focused on electric vehicles, Muñoz recognized the importance of offering consumers a variety of choices. He stated that Hyundai will continue to provide options for traditional internal combustion engine (ICE) vehicles, hybrids, and electric vehicles to meet the diverse needs and interests of consumers.

Currently, there is an opt-in pilot program involving 20 dealers on the Amazon platform. Muñoz expects this program to expand in the second half of the year, but acknowledges the complexities of selling vehicles online compared to other products on Amazon. Despite these challenges, Muñoz remains confident that Hyundai’s retail strategy will continue to be successful as long as dealers remain a key part of it.

By Samantha Jones

As a content writer at newsnnk.com, I weave words into captivating stories that inform and engage our readers. With a passion for storytelling and an eye for detail, I strive to deliver high-quality and engaging content that resonates with our audience. From breaking news to thought-provoking features, I am dedicated to providing informative and compelling articles that keep our readers informed and entertained. Join me on this journey as we explore the world through the power of words.

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