Google Reveals Success of YouTube Shorts Ads, Cites Strong Brand Improvement Results from Paused Organic Content

Google’s Senior Vice President and Chief Business Officer, Philipp Schindler, revealed during the company’s first-quarter financial results call with investors that the uninterrupted format that appears when users pause organic content on connected televisions has shown strong brand improvement results and commands premium prices from advertisers. The company has also been experimenting with ads in YouTube’s ‘shorts’ format, which has seen a 50% year-on-year increase in channels uploading shorts and over 3 million channels in the partner program.

Viewership numbers have also increased, particularly for shorts, as viewers expect access to content across different screens and formats. Shorts ads’ performance continues to grow, now that they are available on mobile, tablet, and desktop. In fact, shorts monetization in the United States alone has more than doubled in the past year.

Google remains focused on delivering engaging and successful ad experiences on its platform to benefit both users and advertisers. The company continues to innovate and explore new advertising formats to ensure that it stays ahead of the curve in an ever-changing digital landscape.