Mitch Freed, CEO of Genumark, has announced the appointment of Alexis Bernard as senior director of business development. Bernard brings nearly 15 years of industry experience in marketing and business development to the role. She will be based in New York City and will focus on driving revenue growth and cultivating client relationships.
In a statement, Bernard expressed her excitement about joining Genumark, highlighting the company’s mission, style, and go-to-market strategy that align with her personal values and professional goals. She praised the company’s sales roster and expressed eagerness to work with some of the industry’s best talent.
Before joining Genumark, Bernard was a senior business development manager at ParsonsKellogg (asi/339615) in East Providence, RI. She also has experience working at Axis Promotions, now part of HALO Branded Solutions, and Fingerprint Promotions.
Bernard’s appointment is part of Genumark’s strategy to grow its presence in the U.S. market. The company has recently added Mandi Rudd as director of new markets and Johanna Gottlieb as vice president of business development. To stay updated on the latest news in the industry, readers can subscribe to PromoGram for important updates.
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