• Mon. May 27th, 2024

From Breaking Records to Making Bank: How NIL Deals are Changing the Game for College Basketball Stars

BySamantha Jones

Mar 27, 2024
Top 10 College Sports Athletes Who Earn Zero from Name, Image, and Likeness Deal

University of Iowa basketball star Caitlin Clark has been making headlines during her March Madness run, not only breaking records on the court but also securing lucrative deals with major brands such as Nike, Gatorade, and State Farm. This trend in March Madness sponsorships and influencer-marketing campaigns has been on the rise in recent years, according to Ayden Syal, CEO of NIL marketing platform MOGL.

Since its introduction to amateur sports in 2021, NIL (Name, Image, Likeness) deals have become a billion-dollar industry. On3 tracks these partnerships and ranks student-athletes based on their annual NIL Valuation, taking into account factors like roster value performance, influence, exposure, and deal data. This calculation results in their total NIL Valuation, which can lead to substantial earnings for student-athletes.

Some top NIL earners have become successful through a combination of talent, skills, and social media presence. However, others might have benefited from their well-known last names in securing deals. As of March 26, 2024, the top 10 student-athletes profiting the most from NIL have valuations starting at $1.5 million.

Leading brands like Nike and Gatorade have already partnered with top student-athletes such as LeBron James’ son Bronny James and others who have an estimated NIL value of millions of dollars. The potential for financial gain through NIL deals has opened up new opportunities for high school and college athletes to monetize their name, image

By Samantha Jones

As a content writer at newsnnk.com, I weave words into captivating stories that inform and engage our readers. With a passion for storytelling and an eye for detail, I strive to deliver high-quality and engaging content that resonates with our audience. From breaking news to thought-provoking features, I am dedicated to providing informative and compelling articles that keep our readers informed and entertained. Join me on this journey as we explore the world through the power of words.

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