• Sat. Jun 10th, 2023

Frequent Sense Networks, Integral Ad Science Strike Youngsters-Advertisements Alliance – Wide variety


May 26, 2023

Courtesy of IAS

Frequent Sense Networks, and Integral Ad Science have struck a pact to give protected, information-driven options in the kids’ marketing market place.

Frequent Sense Networks, a for-profit affiliate of Frequent Sense Media, creates and curates protected content material experiences for youngsters, and was behind the launch of Sensical, a streaming-video hub for kids in between two and ten. Integral Ad Science operates to location advertisements in protected environments

Beneath terms of the pact IAS will tap into Frequent Sense Networks’ insights and proprietary information to aid their client base location and handle campaigns, even though complying with the Children’s On-line Privacy Protection Rule, which imposes specific specifications on operators of internet websites aimed at youngsters beneath the age of 13.

“Common Sense Networks remains deeply committed to building protected, clever options for brands via the meaningful sources at our disposal, anchored by our proprietary information and contextual targeting options,” says Frequent Sense Networks COO Jad Dunning, in a statement. “We appear forward to operating closely with IAS to raise market awareness about COPPA compliance for their brand partners who want to location protected, contextually relevant campaigns on a broad set of digital content material.”

Advertisers have lengthy been concerned about challenges surrounding so-known as “brand security,” and these worries have only grown in a planet grown much more reliant on social media.

“Integral Ad Science delivers advertisers with the most actionable information to drive superior benefits even though defending their brands,” says Yannis Dosios, Chief Industrial Officer at IAS, in a ready statement. “By operating with Frequent Sense Networks, we are delighted to provide advertisers a potent new tool for making certain that their advertisements are operating in a brand protected and appropriate atmosphere. As a father of 3, I am proud that IAS is major the way in defending kids from acquiring exposed to inappropriate marketing.”

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