Ford’s move to focus solely on electric vehicles has had a significant impact on their operations in Europe. Despite discontinuing internal combustion engine vehicles and facing challenges, they are determined to transition to electric vehicles. To facilitate this shift, Ford has reduced their lineup and partnered with Volkswagen to use their MEB electric vehicle technology platform. This allows them to expand their product line and introduce new electric vehicle models like the Explorer, Capri, and electrified versions of existing models.
Ford has also partnered with Allego to install fast-charging stations at their dealerships across key markets in Europe. This initiative aims to address concerns around the availability of fast-charging infrastructure and make electric vehicle charging more convenient for customers. While the electric vehicle market in Europe is experiencing some slowdown, Ford remains committed to their electrification strategy despite market fluctuations. They are focused on meeting regulatory requirements, launching new models, and improving the overall customer experience with electric vehicles. By staying adaptable and innovative, Ford aims to maintain their position in the European automotive market.