Ferrari and HP Collaborate on Sustainable Innovation in Formula 1 Racing

In a groundbreaking collaboration, Ferrari and HP Inc. have joined forces to promote sustainable innovation and integrate targeted technologies across various divisions of the Scuderia Ferrari team. The partnership will see HP’s high-performance products and services, including adaptive computers, conferencing technology, and printing capabilities, integrated into the operations of Scuderia Ferrari HP and other Prancing Horse teams.

Ferrari CEO Benedetto Vigna expressed his excitement about the partnership, emphasizing the shared values of continuous progress and sustainability between the two companies. HP CEO Enrique Lores also highlighted the shared history and commitment to innovation that make this partnership a natural fit. Together, Ferrari and HP aim to leverage the global racing stage to accelerate sustainable innovation and create lasting impact in their communities.

The debut of the HP logo on Ferrari’s Formula 1 single-seaters will take place before the Miami Grand Prix in May, where the team will race under the name Scuderia Ferrari HP. The Esports team and Maya Weug’s car in the F1 Academy will also compete under this new name. A special presentation of the Scuderia Ferrari HP livery will be held before the Miami Grand Prix, with key representatives from both companies in attendance.

Both companies are committed to driving sustainable innovation through technology in sports, and this partnership marks a historic collaboration between two iconic brands. The integration of HP’s high-performance products and services into Scuderia Ferrari’s operations is expected to enhance training precision and optimize strategic decision-making on and off the race track. Additionally, both companies are committed to expanding education initiatives within their teams and communities, creating a lasting impact for future generations.