Electric Pickup Trucks on the Rise: Ford, Tesla, and Rivian Top the Charts

In March, S&P Global Mobility data revealed that the Ford F-150 Lightning, Rivian R1T, and Tesla Cybertruck were the top electric pickup trucks in terms of popularity. The Cybertruck had 1,158 new registrations, making it the second-best-selling electric pickup truck after the F-150 Lightning, which had 2,893 registrations. The Rivian R1T lagged behind with only 548 new registrations during the same period.

The Tesla Cybertruck began deliveries in November, with the first dozen owners receiving their vehicles on November 30. Although Tesla has not disclosed the total number of Cybertrucks delivered, a recall earlier this year for around 3,878 vehicles produced between November and April indicated that this was essentially all of the models produced during that time frame. Prior to its delivery event, there were approximately 2 million reservations for the vehicle among celebrities. However, some reservation holders expressed hesitation after seeing higher costs and lower range than initially advertised in 2023.

Both Ford and Tesla have been impacted by an industry-wide slowdown in electric vehicle sales. In April, Tesla saw its first year-over-year quarterly decline since 2020 while Ford announced plans to reduce its workforce at the factory producing the F-150 Lightning in March due to declining demand. If you have information about Tesla or work for the company, you can contact gkay@businessinsider.com or (248) -894 -6012