• Thu. Apr 18th, 2024

Chase Media Solutions: Harnessing Big Data for Personalized Advertising in the Digital Age

BySamantha Jones

Apr 4, 2024
Chase enables advertisers to target specific customers based on their purchasing history.

In the digital age, protecting personal data has become increasingly important. This was the topic of discussion on ‘Mornings with Maria’ with author Christopher Smith, who shared his personal experience with a cyberattack and the evolving threat of AI to cybersecurity. Smith emphasized the importance of being vigilant and taking steps to safeguard personal information in today’s interconnected world.

Meanwhile, Chase bank has recently introduced a new media business called Chase Media Solutions, which leverages data from its 80 million U.S. customers to allow advertisers to target individuals based on their purchase history. This platform aims to connect brands with consumers’ interests and offer personalized promotions, providing customers with the opportunity to earn cash back with brands they love or are discovering for the first time.

Rich Muhlstock, president of Chase Media Solutions, highlighted the company’s unique selling points, including its deep understanding of consumer spending habits and the scale of insights gained from long-standing customer relationships. The platform enables businesses to target customers with personalized offers based on their purchase behavior, ultimately leading to a higher return on investment for advertising campaigns.

Initial pilot partners of Chase Media Solutions, such as Air Canada, Solo Stove, Blue Bottle, and Whataburger, have already seen success with this new platform through 30-day campaigns. This innovative approach to targeted advertising demonstrates the power of leveraging customer data to create more meaningful interactions between brands and consumers.

By Samantha Jones

As a content writer at newsnnk.com, I weave words into captivating stories that inform and engage our readers. With a passion for storytelling and an eye for detail, I strive to deliver high-quality and engaging content that resonates with our audience. From breaking news to thought-provoking features, I am dedicated to providing informative and compelling articles that keep our readers informed and entertained. Join me on this journey as we explore the world through the power of words.

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