ByteDance’s TikTok Lite: A Digital Platform that Promises Rewards and Transparency, But Faces Investigation from the European Commission

ByteDance’s new platform TikTok Lite is being scrutinized by the European Commission for potential violations of transparency and protection of minors. The app, initially known as Coin App, encourages user participation through a points and rewards system, where users can accumulate points and redeem them for rewards.

TikTok Lite offers financial incentives to users aged 13 and up, with additional features available for those aged 18 and over. The app is currently in the testing phase in Spain and France after being launched in Japan and South Korea.

The European Commission’s investigation falls under the new Digital Services Act, which requires large platforms to conduct impact assessments before introducing new services in the EU. TikTok has until April 26 to provide detailed information on the impact of TikTok Lite on minors and its measures to protect them from potential risks.

Overall, TikTok Lite presents an innovative way for users to engage with the platform while earning rewards through their interactions. The investigation by the European Commission will shed light on how ByteDance is addressing concerns around transparency and protection of minors in its newest offering.