• Mon. Mar 4th, 2024

Biden’s Super Bowl Criticism of ‘Shrinkflation’ Takes Aim at Big Food Companies

ByEditor

Feb 12, 2024
Joe Biden condemns snack manufacturers for ‘shrinkflation exploitation’ | American economy

Joe Biden released a video during the Super Bowl, criticizing food companies for “shrinkflation”. In the video, he accused companies of making products smaller while keeping prices the same, calling it a “rip-off” and stating that the public is tired of being deceived. He highlighted examples of products that have been reduced in size without a reduction in price, including Gatorade, Breyers ice-cream, Tostitos and Doritos crisps, and Oreo cookies.

The Super Bowl is a highly anticipated event in the US and attracts a large audience, making it a prime advertising opportunity for companies. Despite declining a television interview typically conducted with the president before the game, Biden’s video would have made uncomfortable viewing for some of the biggest food companies, including PepsiCo, Mondelēz, and Unilever. Although Biden did not directly name any products or companies, his criticism was clear.

In response to rising costs due to factors such as monetary policy in response to the pandemic, increased global energy prices due to Russia’s invasion of Ukraine, and significant government spending

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