The perception of distribution as an outdated part of the legacy channel is often a misconception. In reality, distribution is not just surviving, but thriving and evolving. Its growing significance for vendors and partners is notable. This evolution was a focal point at the Global Technology Distribution Council’s (GTDC) Summit in Oceanside, California.
Distributors are instrumental in helping achieve strategic goals for vendors and partners, according to new research unveiled by Channelnomics at the Summit. The survey’s results align with proactive steps distributors are taking to meet the changing demands and expectations of the channel community. They are investing in new skills and resources to stay ahead of the curve.
The importance of these findings was further discussed in the podcast “In the Margins.” Hosts Larry Walsh and Amy Henderson delved into key takeaways from this year’s Summit, which was a significant gathering of industry leaders bringing together top distributors and vendor executives.
The Summit and the research presented there mark a pivotal moment that underscores the dynamic nature of the distribution sector. Distribution has transformed into a critical component for business success, recognized by vendors and partners as vital partners in navigating market complexities. This changing perception is a testament to the sector’s ongoing evolution and adaptability.
In conclusion, distribution is not just a relic of the past but an essential aspect of modern business success. Vendors and partners have come to recognize its value as they navigate complex markets with vital partnerships that help them achieve their strategic goals. The ongoing evolution of distribution highlights its adaptability to changing needs, demonstrating its continued importance in today’s fast-paced technology landscape.