• Wed. Apr 17th, 2024

Beyond Just Walk Out: Amazon Shifts Focus to Dash Carts and Self-Checkout Counters

BySamantha Jones

Apr 3, 2024
Report Reveals Amazon’s ‘Just Walk Out’ Grocery Checkouts, Initially Touted as AI-Powered, Actually Depended on 1,000 People in India Acting as Virtual Cashiers

In response to challenges faced by the cashier-less technology, Amazon is shifting its focus to “Dash Carts” and traditional self-checkout counters. The Dash Carts are equipped with scanners and screens, allowing customers to check out as they shop. These changes are being implemented in existing Amazon Fresh stores. Despite the initial excitement around the technology, it required human intervention for 7 out of 10 sales, making it more costly than traditional self-checkout methods.

In 2023, Amazon introduced its cashier-less technology to the clothing retail sector, signaling its interest in expanding cashier-less shopping beyond convenience and grocery stores. However, the technology did not meet Amazon’s targets and relied heavily on human monitoring, making it less efficient and cost-effective than anticipated.

A report from The Information revealed that Amazon’s AMZN “Just Walk Out” technology relied on 1,000 contractors in India who acted as virtual cashiers rather than artificial intelligence as previously believed. The technology used cameras and sensors to track customer purchases but was not fully automated as initially thought. This decision to move away from the Just Walk Out technology comes after Amazon faced challenges with the implementation of this cashier-less system in several stores across the world.

The news of this revelation led to a slight decline in Amazon’s stock price on Tuesday. It shows that innovations in retail technology are not always as seamless as they may seem, and companies need to be prepared for unexpected challenges when implementing new technologies. Subscribe to the Benzinga Tech Trends newsletter for the latest developments in technology and retail.

By Samantha Jones

As a content writer at newsnnk.com, I weave words into captivating stories that inform and engage our readers. With a passion for storytelling and an eye for detail, I strive to deliver high-quality and engaging content that resonates with our audience. From breaking news to thought-provoking features, I am dedicated to providing informative and compelling articles that keep our readers informed and entertained. Join me on this journey as we explore the world through the power of words.

Leave a Reply