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Bet365 and 1/ST Technology: A Strategic Partnership to Bring Horse Racing to the United States through Advanced Deposit Wagering

BySamantha Jones

Mar 27, 2024
1/ST Technology forms partnership with Bet365 in the United States

Bet365, a leading Tier-1 operator in the gambling industry, has announced a partnership with 1/ST Technology, the global leader in gambling-platform solutions. Through this strategic alliance, Bet365 will bring horse racing to its United States customers through 1/ST Bet, the signature product of 1/ST Technology.

The collaboration will enable Bet365 to launch advance deposit wagering on horse racing in U.S. jurisdictions where ADW is permitted, accessible through web and mobile app platforms. This will enhance Bet365’s offering and introduce its customers to a 24/7 international horse racing program.

1/ST Bet is an innovative ADW platform that features AI-assisted tools to enhance the user experience for both new and seasoned horseplayers. By leveraging 1/ST Technology’s suite of products and services, including Xpressbet, Monarch Content Management, and AmTote International brands, this agreement highlights the market leadership in pari-mutuel tote and ADW technologies.

Keith Johnson, chief revenue officer of 1/ST Technology expressed his excitement about the partnership with Bet365, emphasizing the opportunity to showcase 1/ST Bet’s excellence in pari-mutuel horse racing wagering to Bet365’s customer base. A spokesperson for Bet365 echoed this sentiment, noting their excitement for the milestone partnership with 1/ST Technology as a significant step in their U.S expansion strategy while emphasizing their commitment to innovation and customer satisfaction.

By Samantha Jones

As a content writer at newsnnk.com, I weave words into captivating stories that inform and engage our readers. With a passion for storytelling and an eye for detail, I strive to deliver high-quality and engaging content that resonates with our audience. From breaking news to thought-provoking features, I am dedicated to providing informative and compelling articles that keep our readers informed and entertained. Join me on this journey as we explore the world through the power of words.

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