• Sat. Apr 1st, 2023

Beer sales are up. What can that inform us about the economy?


Mar 17, 2023

In February, the National Beer Wholesalers Association’s beer purchasers’ index showed an boost in total beer sales year much more than year. Segments like sub-premium beers — assume Keystone and Pabst Blue Ribbon — as adequately as seltzers saw upticks. Meanwhile, the craft segment suffered the greatest decline across the board.

“Craft beer on a whole we’ve observed an eight% minimize [in sales]. But we’ve observed actually a 7% boost in import and domestic, so a lot of worth-conscious shoppers are out there,” stated Jason Perkins, owner of Perk’s Beer and Beverage in Scarborough, Maine.

Thinking about the reality that opening four years ago, Perkins has noticed that beer-only drinkers are far much more ready to broaden their horizons.

“Fifteen years ago, or even in all probability considerably much less than that, it is if you are a beer drinker, you are a beer drinker,” Perkins stated. “And that does not actually exist any longer. With the younger men and women now coming by means of now, specifically exactly where it is, you know, a typical evening could be a beer, seltzer and a cocktail or a beer, seltzer and a glass of wine.”

To listen to Perkins’ story, click the audio player above.

There’s a lot taking spot in the globe.  By way of it all, Marketplace is ideal right here for you. 

You rely on Marketplace to break down the world’s events and inform you how it impacts you in a truth-mainly primarily based, approachable way. We rely on your financial assist to hold creating that achievable. 

Your donation at the moment powers the independent journalism that you rely on. For just $5/month, you can allow sustain Marketplace so we can hold reporting on the things that matter to you.  

Leave a Reply