In February, the National Beer Wholesalers Association’s beer purchasers’ index showed an boost in total beer sales year much more than year. Segments like sub-premium beers — assume Keystone and Pabst Blue Ribbon — as adequately as seltzers saw upticks. Meanwhile, the craft segment suffered the greatest decline across the board.
“Craft beer on a whole we’ve observed an eight% minimize [in sales]. But we’ve observed actually a 7% boost in import and domestic, so a lot of worth-conscious shoppers are out there,” stated Jason Perkins, owner of Perk’s Beer and Beverage in Scarborough, Maine.
Thinking about the reality that opening four years ago, Perkins has noticed that beer-only drinkers are far much more ready to broaden their horizons.
“Fifteen years ago, or even in all probability considerably much less than that, it is if you are a beer drinker, you are a beer drinker,” Perkins stated. “And that does not actually exist any longer. With the younger men and women now coming by means of now, specifically exactly where it is, you know, a typical evening could be a beer, seltzer and a cocktail or a beer, seltzer and a glass of wine.”
To listen to Perkins’ story, click the audio player above.
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