• Mon. Mar 4th, 2024

BBC Offers Control Over Data Collection on AMP Pages to Users


Feb 11, 2024
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The BBC website now offers users the ability to manage their consent settings for data collection on AMP pages. These settings specifically apply to AMP pages and may need to be adjusted when visiting non-AMP pages.

When using AMP technology to create lightweight mobile pages on the BBC website, some essential information may be stored on your device without explicit consent in order to ensure the web pages work properly. More information about this data collection can be found on the BBC website.

In addition to necessary data collection, there is an option for optional data collection on AMP pages. Consenting to this allows personalized ads that are relevant to you outside of the UK. You can find more information about personalized ads and advertising partners on the BBC website. If you choose not to receive personalized ads, you can click “Reject data collection and continue,” although you will still see non-personalized advertising.

You can change these settings at any time by clicking “Ad Choices / Do not sell my info” in the footer of the page. You can either accept or reject data collection and continue using the site according to your preferences.

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