Apple has announced the release of new iPad tablets, marking the end of its longest period without upgrades since the tablet’s launch in 2010. The latest version of the iPad Pro features a new chip called the M4, which is more powerful than the current chip used in Apple’s laptops and is capable of handling more AI tasks. The M4 chip makes the iPad Pro the most powerful device of its kind, according to Johny Srouji, Apple’s senior vice president of hardware technologies.
Apple has been criticized for being slow to embrace AI technology, with Microsoft surpassing it as the world’s largest company by market capitalization. Microsoft has fully embraced AI technology, incorporating AI-enhanced versions of its software and applications and providing tools like Copilot chat functionality to its cloud computing clients. Analysts anticipate that the capabilities of the M4 chip will extend to other Apple products, including iPhones and laptops. CEO Tim Cook highlighted the importance of generative AI across Apple’s product lines following the company’s latest earnings report.
Apple is expected to make additional AI-related announcements at its Worldwide Developers Conference on June 10. The M4 chip may play a significant role in these announcements as it showcases Apple’s commitment to integrating artificial intelligence into its devices. With this new release, it seems that Apple is finally catching up with Microsoft in embracing AI technology and we can expect more advancements from them in future updates.
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