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Amazon Snags Exclusive NFL Playoff Game Streaming Deal Amidst Rising Competition in Sports Streaming

ByEditor

Feb 11, 2024
Amazon secures exclusive streaming rights for NFL playoff game

Amazon has landed the rights to exclusively stream one National Football League playoff game next season on its Prime Video platform. The deal comes less than a month after NBCUniversal’s Peacock became the first-ever platform to exclusively livestream an NFL playoff game. In comparison, the Wild Card game between the Cleveland Browns and Houston Texans on January 13 averaged 29.2 million viewers across NBC, Peacock, NBC Sports Digital, NFL Digital and Telemundo, and ranked as the most watched Saturday NFL Wild Card game on NBC since 2014.

The source said that Peacock did not lose the rights to exclusively stream a playoff game. Rather, Amazon earned the deal by hitting certain performance benchmarks in its 2021 streaming deal with the NFL, which gave it the sole right to stream “Thursday Night Football” starting last season. Earlier this month, Amazon reported a 24% year-over-year increase in total viewership of “Thursday Night Football” this season.

The move by Amazon comes after Tuesday’s announcement from Disney’s ESPN, Fox Corp. and Warner Bros Discovery that they will jointly launch a sports streaming platform. Warner Bros Discovery is also parent company of CNN.

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