Despite recent progress in women’s sports coverage, there is still much potential for growth. A recent study by Wasserman revealed that women’s sports now account for 15% of all sports coverage in the US. This increase in visibility can be attributed to the emergence of talented female athletes such as Sha’Carri Richardson, Coco Gauff, and Simone Biles, who have captured the attention of sports fans worldwide.
In an upcoming segment on November 21, 2023, Shira Springer, a lecturer at the Massachusetts Institute of Technology Sloan School of Management and a writer for the Sports Business Journal, will discuss the implications of this research and explore the future of women’s sports. Host Robin Young will engage with Shira Springer to delve into the findings and explore ways to further empower women in the world of sports.
The segment will cover topics such as increasing the quality of coverage, diversifying the range of sports available for women, and amplifying the voices of female athletes. There are numerous opportunities to advance women’s sports and provide more visibility for these talented athletes. Following the broadcast, audio of the segment will be accessible for those who missed the initial airing, offering additional insight into this important topic.