• Thu. Nov 30th, 2023

Adobe Ends Sale of Photoshop Bundle in China After Business Review


Nov 20, 2023

Adobe, a leading US software company, has announced that it will discontinue its China-tailored software bundle from the mainland market as a result of a thorough business evaluation. Despite this decision, Adobe has reaffirmed its long-term commitment to local clients. As of December 3, the mainland website will no longer offer the China Photography Plan, which includes popular photo-editing apps such as Photoshop, Lightroom Classic, and Photoshop Express. This plan is currently sold through a partnership with e-commerce services provider Baozun.

The decision was made after an assessment of Adobe’s business operations in China. However, customers can still purchase the annual plan for 888 yuan (approximately US$125) for up to five years through Adobe’s official online store on Alibaba Group Holding’s Tmall platform until June 1st. However, the Tmall store will stop accepting new subscriptions to the plan from this date forward.

Despite discontinuing the China Photography Plan, Adobe remains committed to serving Chinese customers through other plans offered under Creative Cloud, their software collection. These plans include graphic design, video editing, web development and photography software available via the web. Individual apps such as Photoshop are still available for users in China through Adobe’s business-oriented plans such as Teams and Enterprise, available through authorized resellers at different pricing levels.

The China Photography Plan was initially launched in August 2019 and aimed at both professional and amateur photographers in China as Adobe’s first app solution for individual users in the country.

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