• Wed. Dec 6th, 2023

A Magical Christmas Experience: The Serene Atmosphere of Zagreb’s Shop Windows


Nov 21, 2023

The holiday season is fast approaching and the city is already starting to feel festive. One of the most eagerly anticipated displays of the season is that of artist Saša Šekoranja at his flower studio in Držislavova, Zagreb. Every year, his window display features beautiful letters and greeting cards with good wishes, from which pigeons weave a wreath and carry them into the world.

According to Šekoranja, everything in the window is white, gentle, and calm – just like in the song ‘The first snow’ by Gabi. To further enhance the warm ambiance, flickering candles, gold printing on the letters, and roses dipped in wax are used. This festive display captures the spirit of Advent and brings joy to those who pass by the window.

The thoughtfulness and care put into designing this art installation create a sense of anticipation and excitement for the upcoming holiday season in Zagreb. The use of symbolic elements such as pigeons carrying good wishes adds depth and meaning to the display, making it more than just a collection of decorations but rather a thoughtful expression of the holiday spirit. Overall, Saša Šekoranja’s window display at his flower studio is a beautiful addition to the festive atmosphere of Advent in Zagreb.

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