With the San Francisco 49ers earning access to sector in Mexico as aspect of the NFL’s initial activation of its International Dwelling Marketing and marketing and advertising Locations (IHMA) program and playing an International Series Game in Mexico City, the 49ers social group executed a dynamic digital campaign surrounding the team’s activations in Mexico.
The campaign is now receiving recognized for its achievement by the Sports Business Journal, which has nominated the 49ers for the SBJ 2023 Award – Finest in Sports Social Media.
The 49ers digital group produced a choice of content material material formats, which involves video, photography and graphics, in addition to collaborating with a numerous content contributors across sports, music and style to effectively attain new audiences. The Mexico content material material series was a critical element to a broader media and marketing method aimed at expanding the 49ers brand in Mexico and strengthening the partnership in in between the organization and the Mexican Faithful.
As a outcome of the season-extended campaign, the 49ers efficiently expanded Spanish language channels by a net 30,000 followers across Twitter, Facebook and Instagram, while making a lot far more than two.3 million engagements, far more than 29 million impressions and yielded an engagement value of eight.two %.